Portrayed more negatively than alcohol, cancer, and cocaine: Islam

Adonis Diaries

‘NYT’ portrays Islam more negatively than alcohol, cancer, and cocaine: A study

A study released in November 2015 by 416 Labs, a Toronto-based consulting firm, reveals that the New York Times portrays Islam/Muslims more negatively than alcohol, cancer, and cocaine among other benchmarked words.

Based on a sentiment analysis of online and print headlines spanning 25 years of coverage, the study found “strong evidence that Islam/Muslims are consistently associated with negative terms in NYT headlines.”

Key findings pertaining to 2,667,700 articles include:

  • 57% of the headlines containing the words Islam/Muslims were scored negatively. Only 8% of the headlines were scored positively.
  • Compared to all the other benchmarked terms (Republican, Democrat, Cancer and Yankees, Christianity and Alcohol), Islam/Muslims had the highest incidents of negative terms throughout the 25-year period.
  • Not once over the examined period does the aggregate negative sentiment of headlines related to Islam/Muslims go below…

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